Tips For Creating Successful Google Adwords Ads
In this article we will see the best tips for writing successful Google Adwords ads. It’s been sometime since I am testing the Google pay per click advertising system and I am doing it with a lot of success. I want share these tips as they will be useful in writing ads that will create a higher click through rate and smaller cost per click.
1. Aim at the correct addresses:
You can target the right listeners by deciding upon the language and the nations you want to target. Viz I will eliminate all the nations in which English is not used implicitly by the major section of the population.
2. Improve your keywords:
Make certain that you choose square braces”[...]” around your keywords. Viz,
[Yahoo]
[Yahoo messenger]
Your advertisement will only appear when the search is for the accurate keyword phrase that you have added within the braces. Your ad will not appear for the searches such as “yahoo search” or “yahoo news”.
3. Try many ads concurrently:
You should always try to test 2 or more ads concurrently or at once. This action in recognized in the print world as an A/B split test. Locate which test produces the superior click through ratio. After this substitute the inferior performing ad with a new advertisement. Keep continuing this procedure in your unending mission to achieve the highest click through ratio probable.
4. Track the returns on the investment for each ad:
Google tracks the click through ratio of each advertisement but it does not track the conversion ratio. You need to use the particular tracking link in each advertisement to track the conversion ratio. Viz you can join each advertisement with an affiliate tracking system link. Always make sure that each advertisement is giving you the return on the investment.
5. Take in the Targeted keywords in your advertisement:
Add the targeted keywords in the banner and depiction of the advertisement. Google will emphasize the searched keywords in bold in the advertisement.
When people scrutinize the search results, they look for the keywords they have entered. The keywords searched are highlighted in bold which definitely catches the user’s notice. It is precisely for this reason the advertisements with searched keywords normally perform better than the ones without the searched keywords.
6. Sell the profits:
Make out one or more than one benefit in your advertisement. Viz make faster cash, loose 20 pounds, stay healthier, keep looking younger, live happily etc.
7. Add the words which attract attention in your advertisement:
Begin the Banner with an attracting attention word. For example, “Free: Sale: New: Discount”. Always make sure that you are following the Google’s editorial guidelines.
8. Try to use words which will incite feeling and interest:
Use strong words or call for action phrases that will incite feeling, interest and more importantly a response. Here are some examples of power or strong words:
tricks, free, sale, sell, tips, fact, learn, at last, free shipping, time limited offer, special offer, cheap etc. Here are some phrases for call to action:
Download free trial now, Hurry sale ends tomorrow, 50% Off Buy today etc. Ensure that the phrases used are precise to your business, or Google might disallow the phrase.
9. Sell your Unique Selling Proposition:
Clearly specify the difference your item for consumption or the service brings with it or why is it better than the opposition? Mention it clearly in your advertisement. Viz, one of Amazon.com’s first tag lines was “Earth’s biggest bookstore”. Now that is a strong USP.
10. Link to the applicable landing pages:
If the advertisement is for a precise item for consumption or service, be sure to write a landing page for the advertisement. Add related and helpful information to switch the user. Generally speaking a well formatted landing page does convert almost always the visitors then if you just send them to the Home page.
11. Discard the frequent words:
Discard the frequent or common words such as “a, in, an, is, on, it, of, etc.” Get rid of every word that is not necessary in the advertisement. Make sure that every word serves the purpose.
12. Dissuade the free sample hunters:
Dissuade the free sample hunters by adding the price of the item or the service in the last part of the advertisement. This will pick up your overall conversion ratio and also reduce the customer attainment cost. Remember this may lower your click through ratio but that is not an issue. As you are not targeting everybody/ but just the prospective customers. In any event in most cases, freebie hunters don’t become paying customers anyway.
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March 11, 2010 No Comments
The Honest Truth About Different Ways To Make Money Online
I’m always amazed at the number of different ways to make money online there really are today. Many times this is presented in a positive light when in reality that is probably not true. Here is why I say that.
1. Having so many different ways to choose from gets to be a little overwhelming. This is especially true for people who are just starting out and researching Internet income opportunities.
I don’t know about you, but when I spend a couple hours surfing on the Internet I really do not remember much about the various sites I was on. The exception to that might be if I bookmarked a site or subscribe to a newsletter or something.
This is one problem that not having a clear-cut idea what you are looking for can cause you. However this is a fact of life because most people have never used the Internet to try and make money.
2. As long as we are being honest we might as well bring up another problem you will face. Making money on the Internet is extremely easy to get started with.
You can join many programs such as affiliate marketing, get paid to programs, and so on and never spend anything to get started. This makes it very easy to lose focus and jump from one opportunity to another.
You see this happen all the time with affiliate marketers. They join an opportunity for free and began to promote the banners the affiliate merchant gave them.
After a couple of days when they are not making any sales they begin to look at other affiliate programs. They find one that looks interesting and join it as well.
They repeat the process and began to promote their affiliate banner waiting for the money roll in. In a few days when they haven’t made any sales on this program they begin to look at another one.
This goes on and on until they eventually make some money and learn how to become an affiliate marketer. Or they give up altogether and become another Internet marketing casualty.
3. One final point to bring out is you must be cautious about the ways you go about making money online. There are plenty of people who are more than happy to take your money and provide a poor opportunity or product.
Some will take your money and never provide anything in return. Depending on your pocketbook you may not be able to afford too many of these type of circumstances.
Getting scammed online is no fun and it is expensive as well.
These are just a few tips I wanted to offer to you. The honest truth is there are many different ways to make money online, but you need to be cautious before starting any of them. http://www.dreamofrich.com
January 9, 2010 No Comments
Set Business Goals To Be Successful
One of the keys to being successful in any business is by setting goals. If you do not have goals then you don’t have anything to look forward to and no guideline to go by. If you’re truly serious about being successful in your business, then you should write down some goals for yourself.
The first thing you’re going to need to do is make a list with a short-term, long-term, and medium-term goal. Having three different goals will allow you to look at the short-term and long-term future. This will help you to stay motivated in the short-term with your short-term goal, and will allow you to see the whole reason for why you have your business with the long-term goal.
The reason for having specific dates for goals is to give your self a sense of urgency. Having a sense of urgency when she feel as if you have to get things done quicker. Having a sense of urgency is a great way to make yourself more productive.
You must be sure to set your self some realistic goals. If you set goals that are not realistic than you are setting yourself up for failure. If you set up goals that are too easy then you will not get as much done as you could. If you set goals that are too hard than you were not make them and this will be bad for your morale. There is a certain balance that you to find between setting goals that are too hard and setting ones that are too easy.
Don’t waste time in setting some goals. After you’re done reading this article you should get out a pen and paper and write down your short, medium, and long-term goals. Don’t procrastinate on writing down your goals, procrastination is something else that many people do which are their business, but that is a whole other issue.
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December 20, 2009 No Comments
Generating Cash Online Can Be Fun
Many people earn a living by selling e-books on the internet. A lot of e-books are even written about how to earn a living online. However, people today have become more practical when it comes to things like this. E-books are not only going out of style, but they don’t have the potential generate as much cash as they used to. Today, there are new forms of earning income online that will surely make you some cash on a regular basis. One good source is Make Fast Money Free.
Trends don’t stay forever, they always come and go. Some trends may last a little longer, but sooner or later people will get tired of it and look for another product to buy. This is the same with businesses and online businesses. If you want to earn money from the internet, then you have to remember that you need to be updated about the different kinds of online businesses as everyday, something new always pops up and few of those businesses succeed but most of them fail.
One online business that you can always try is affiliate marketing. Although affiliate marketing is not entirely new, you have to consider that this is one online business that has a high success rate for people to make money. Through affiliate marketing, some online marketers have become very rich to the point that they see affiliate marketing as a full time career instead of just a way to earn some extra cash.
Becoming a web content writer can also be very lucrative. Many people online need articles to ad content to their websites. They can be about anything and everything. If you have a knack for writing and are good at researching and getting the gist out of any topic, then you can become a very good writer and get paid well for it.
Another great online business is by becoming an outsourced customer support service personnel. All you need is a computer with an active internet connection and a headset with microphone. Most companies today are now outsourcing their customer support services. This is to save time and also office space. It’s surprising how many people today are working right in the comforts of their own homes as call center agents.
There are a lot of great online businesses that you can try out to make some extra cash. Whether it is a part time job or a full time career, you can be sure that you will be able to find the right kind of online business that can earn you money.
The key to finding a good online business is by thoroughly doing your research. Try to know what people are in to nowadays and also try to be creative. There are so many possibilities online. My favorite is building one page websites or blogs and getting them ranked in search engines quickly and then promote Google Adsense and affiliate products. It is really easy if you know what to do, and the best information on the subject can be found at Make Fast Money Free.
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November 9, 2009 No Comments
Consider Obstacles As Simple To Pass Through As Hurdles Are To A Champion Sprinter.
Consider obstacles as trouble-free to pass through as hurdles are to a champion runner.
*Make people feel at ease- They will respond to your needs as you respond to theirs.
*Share the spotlight.
*Give praise to those who deserve it- and to those who strive.
*Don’t grab praise away from other people.
*Have confidence in your own value.
*Don’t do anything that won’t repute your own self-respect.
*Follow up your actions as they indicate your own self-worth.
Listen well to others’ remarks. Next weigh your own actions. Nurture relationships with people who have good and important things to say.
Participate in life.
Be active in business meetings and endeavors; volunteer to be part of organizations and groups. Social interaction will boost your sense of well-being.
Feel worthy of your own goal.
Know that you can attain it and that it is correct for you.
Grasp your own challenge.
Don’t give yourself impossible goals, but always accomplish higher.
Relax and be yourself. Every person is distinctive and just as wonderful as the next. Don’t be plagued by what you think others think of you.
Do not soak in success- use it. Once you achieve your primary goal, go on to others. Use the money you earn for the rewards you look for. Then go on to the next endeavor.
Be slow to disapprove of others’ achievements. Uncover out how they did it and gain knowledge of from them.
Never use subterfuge. Don’t go behind someone’s back. Speak your mind and earn respect.
Banish destructive feelings and traits. Restructure your life to exclude bad habits.
Believe in yourself and what you are to accomplish. All the power in the world is within you to accomplish.
Work Towards Your Goal-
“To get profit lacking risk, experience without danger, and reward with no work, is as not possible as it is to live without being born,” wrote A. P. Gouthey. Each person who has attained something worth-while has worked for that goal.
Cary Grant said, “I do believe that people can do practically anything they set out to do if they apply themselves diligently
and learn.”
Which path is the right way towards your goal? Do you need more education? Do you need a few years experience in your field of venture? Maybe you need a teacher or handbook to help you practice.
“I have learned that success is to be measured not so much by the position that one has reached, as by the obstacles which are overcome while trying to succeed,” wrote Booker T. Washington.
What obstacles are in your way? Consider them as easy to pass through as hurdles are to a champion runner. Take each obstruction as a special challenge placed especially for you.
Handle it with intelligence and courage, then learn what it has to teach.
“Success is a journey,” said Ben Sweetland, “not a destination.” For some, the process of attainment is the attainment itself. They move on, keep growing and expanding. There is no still water at the top.
“The message from the moon is that no problem need any longer be considered insoluble,” wrote Norman Cousins. And you can attain anything that seems hopeless.
If you have a problem that needs to be solved, sit calmly and consider it with a clear mind. Observe all the consequences of
the actions- both good and bad. Think over the paths and actions and contemplate the core of the drawback. The solution will appear.
“Ask and it shall be given you; seek and ye shall find; knock and it shall be opened to you for everyone who asketh, receiveth. He that seeketh, findeth and to him that knocketh, it shall be opened.”
Tap the inner self and cheer positive actions. With each outgoing breath, release the impossible; at each incoming breath, inhale the attainable. Command the finest of yourself, but don’t despair from an overused sense of perfection.
What can you learn? And who can teach you? Can you attend classes and seminars from universities close to home? Check out books from the libraries and absorb the material. Find a master and grow to be an apprentice.
“Anyone who stops learning is old, whether at twenty or eighty,” said Henry Ford. “Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”
Never stop learning; never stop growing and expanding as a person and in your personal endeavor.
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November 9, 2009 No Comments
Is There A Faster Way To Make Money
There is no easier or faster way to make money online than by taking online surveys. It?s a far faster way to make money than waiting for the ads to pay out I?m sure. I guess the larger issue is that working for a salary is great, but if you can find ways to participate more directly in the success of a company, that can be a faster way to make money. Everybody wishes for an easier, faster way to make money. There must be a faster way to make money than 270g a month.
Throughout the years I’ve tested probably hundreds of different tips, techniques and strategies for making money online and because of that I started to notice a hidden pattern that’s rarely explained in the eBooks and special reports you buy. Inside the sales letter for every product you spend money on, there is a hidden concept the seller of that product is using to make money and it’s something that you can easily copy and profit from yourself.
Most of the people I’ve talked to about “The Money Secret” didn’t realize that they were throwing money away every time they checked and deleted their email. The money secret revolves around a universal truth that when followed will always lead you to where the money is. But yes, you can earn enough money for paying your extra bills by just working 1-2 hours per day online. The Net Money Tree works even if you’re starting out with no product and no mailing list of your own.
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These ideas will make you a few hundreds, maybe thousands but they can not create for you the seller an ebay empire, To do so will mean to sell bigger budget products with relatively profitable mark-ups. What makes this strategy so exciting is its ability to turn huge profits in any market environment. But we also know that many of our readers are desperate for profits right now, given everything that?s happening in the markets.
For instance, If you are selling a book related to home decorating, you may be making more profit if you list the book under the “Home Deco” within the “Home & Garden” category of ebay campare to listing the book under “Book”3) Sell Gift CardsGift card is another profitable market in ebay.
Submitting my blog to a blog network right now Track backs Blog Networks: A Faster Way to Make Money Online, or Not. If you’re sick and tired of hearing how hard and tricky it is to get into affiliate marketing, and you’re convinced there must be an easier, faster way to make money, you need to secure your spot on my Tactical Affiliate Assault Team now, and start an affiliate assault right now.
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Before I understand exactly how to trade options, I am not going to jump just because, from what I heard, options trading is a faster way to make money (or lose money for that matter). There’s gotta be a better way cause 9 to 5 wasn’t worth the headaches So ron figured out a faster way to make money Before you know it, he’s a rich man Gold on every finger of his hand A brand new BMW.
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November 7, 2009 No Comments
The Advantage Of Making Money.
Would you like to realize your goals? Maybe you’d like to run your own business, enlarge your material assets, or succeed in the arts. There is no one path to the pot of gold, but many people of all backgrounds have successfully found it.
Whether you hunger to follow the ways of the great financiers, the famous politicians, or the dynamic movie stars, there are widespread modes of behavior each of them followed.
And in many cases, they have shared their secrets so YOU CAN FOLLOW THEIR FOOTSTEPS.
“If you wish to know the road up the mountain, ask the person who goes back and forth on it,” said the ancient sage, Zenrin.
What better way is there to know the secrets than to ask those who made it? What goals do you want to pull off? And what amount of effort can you commit?
You may choose money for the extra things in life, money to build a corporate empire, or money to support yourself while you pursue the fine arts.
Perhaps you’d like to take the risk to start something original in your life. You might would like to open your own business, devote your energies to an artistic career such as acting, or reap the benefits of your yearly events with fabulous vacations several times a year.
What will bring you happiness? The satisfaction of success takes many forms. Not only are people seeking financial fortunes, but also the ancient goal of peace of mind.
Do you worry? You might be concerned about your health or your family’s well-being. You may be anxious about the added expenses of education, medical bills, or the steady increase of cost of living.
There are ways out of the endless cycles of worry, stress and anxiety. Right now, you can may possible above the whirl of survival to achieve the accomplishments you dream of!
When you’re for-real prepared to put your a load of money, money enough to spare,” wrote Robert Browning. And money is the greatest attribute of riches. A universal desire, money is the materialization of riches, the stuff that makes the rest doable.
Are you looking for financial security? For retirement, for education or leisure? Riches are the overflowing abundance of material possessions- houses, cars, boats, furnishings- everything you ever wanted.
Centuries ago, Horace wrote, “By right means, if you can, but by any means, make money.” For many people it is a path towards happiness, a cure-all for worry and peace of mind.
For others, riches appear in the form of satisfaction and personal freedom. Satisfaction comes from accomplishment in employment or attaining goals. It is that feeling of contentment and confidence from a good task well finished. Riches are closelystrongly linked with success.
And with that comes fame and acknowledgment of rank. Success might be the feeling of well-being from the rewards of good effort.
Or the enthusiasm and vitality triggered by recognition. “Success is how well I enjoy the minutes,” said producer Norman Lear.
All through history, the people who lived with riches often achieved them by tough work, diligence and a belief in themselves. For some people, it took courage, genius and stamina.
But for many others, it took nothing special but the desire to spin dreams into reality.
Whether you require millions of dollars, recognition as an artist, or personal freedom, you have the ability to make your life as rich as you would like. Think about what you most desire. It might not be hard cash, but what it can buy.
Or, it may possibly be those feelings of inner satisfaction, from creating something beautiful or powerful. You may aspire personal independence from the work week, or independence to live anywhere you want.
You may be looking for something meaningful and important in life- something other than things money can .
Whatever your goals, and however teasting they seem to be to accomplish, you have the capability to become who you want.
Take a look- can you see yourself surrounded by riches? Picture the world wide open and in front of you, ready to develop into the form of your dreams, ready to stage your requests. “Why then, the world’s mine oyster,” wrote Shakespeare, “which I with sword will open.”
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October 31, 2009 No Comments
How To Make Money Online 10 Ways
There are so many ways in which someone can make money online. It all depends on what you want to do and what kind of money you want to make. Below I have listed 10 ways you can make money online.
There are so many ways in which someone can make money online. It all depends on what you want to do and what kind of money you want to make. Below I have listed 10 ways you can make money online.
Ebay ? Ebay has been around for many years and it is still a great way to earn a full or part time income for home. Over the years, eBay has increased fees and changed a few rules, which turned many people off, but there are still millions being made on ebay.
Craigslist ? Craigslist is another great way to make some extra money. Just like ebay, craigslist provides a platform for people looking for a way to sell their unwanted items. The only difference is that craigslist does not charge you a listing fee and the site gets way more traffic then ebay. The one downfall is that there is no system that helps buyers see who the good sellers are. There no feedback system in place like ebay has.
Videos ? Many video sites have incorporated some sort of revenue sharing in an effort to attract more visitors to their sites. Here are 3 sites that have a revenue sharing program in place. Break, Metacafe and revver.
Uploading.com – Uploading dot com is a site that lets users upload a variety of files and allow others to download it. For every thousand downloads you get $10. The minimum payout is $30 and they will pay you daily if you request it.
Social networking sites ? There are new social networking sites popping up all over the internet these days. They way they standing out from the giants such as myspace is by offering to pay their users to be active and send more people to their site. 2 social networking sites that pay are Yuwie and Ximmy.
Article writing ? Article writing is a great way to only generate traffic to your site but to also generate some extra income. There are hundreds of sites online that share their ad revenue with their writers. Some of my favorites are ehow, Bukisa, hubpages and Xomba.
Affiliate marketing ? Affiliate marketing is probably one of the best ways to start make money online since it doesn?t require you to have your own product or website. As an affiliate, you would sell someone elses product and get a commission from each sale. Great affiliate marketing networks are clickbank, CJ, neverblue and linkshare.
Blogging ? There are many bloggers such as John Chow who regularly make $20,000 a month or more from their blogs. You have to be able to blog in a way that will get visitors coming back, reading your blog, and ultimately buying products you recommend. That is how you would make your money. That and ad revenue from sites such as google adwords. You can start a free blog with blogger or wordpress.
Photos ?Just like the article writing sites, the video sites and the social networking sites, there are photo sites that will share revenue with you for uploading photos. A few of these sites are Spymedia and Scoopt.
Private Label Rights ? Using private label rights products is a great way to make some quick cash online. With a PLR (private label rights) product, you have a product that is already complete and ready to sell. Being that you have private label rights to it you are allowed to go in and edit it in anyway you want. You can also put your name on it as the author. This save a lot of time for people who are looking for a hot product to sell. You can just go to a site such as PLRwholesaler.com, download free PLR products, make changes to them and start selling them right away.
If you would like to learn how you can turn a PLR product into cold hard cash check out this free repor
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October 10, 2009 No Comments
Make Money Online-Let Everybody Else Do The Work
Do you feel you are management material and not down on the worker level? If you do then you will like this article on how you can make money online while everyone else does all the work for you.
In the days of the gold rush the people who made all the money were not the miners, but rather the general store that sold tools. Keeping with that philosophy you can earn money by providing opportunities to people and earning an income off of the efforts that they create money for both of you.
1. Set yourself up as a middleman by starting your own writing company. Market your company online and hirer writers to do all of the article writing for you.
You can make money by paying out 50% to 75% and keeping the balance for yourself. On a $10 article you could expect to earn about three dollars for yourself.
That doesn’t sound like a lot but if you had hundred articles a day being written you could earn $75,000 a year promoting your article writing company. That’s more than some people make at their full-time job.
2. Become a traffic broker and market cost per action offers. You don’t care about what your web visitor does in terms of joining the specific program because your job is to get the lead.
The more leads you get the more money you make. Traffic brokering can lead to incomes of six or seven figures per year if you’re willing to do pay per click advertising to promote them. CPA income is great because you do not have to sell anything to make it.
3. Enroll distributors in a network marketing business and get rich as your downline sells products and sponsors people beneath you. You will need to work at first to jumpstart this but after you find a handful of hard workers you can sit back and rake in residual income. It may not be quite that easy but the concept of duplication is a very powerful one.
4. Hirer ghost writers to write articles for you and then do small business marketing to promote your own online business. Most of the hard work is writing the articles anyway.
With the automatic submission services available today you can quickly get your articles out in the public where they can drive traffic back to your websites and blogs.
5. Join two-tier affiliate programs and recruit affiliates to earn sales underneath you. You earn commissions on every sale they earn. Even though you are not making sales directly yourself you can still earn money if you recruit hard working affiliates into your direct sales force.
This is several ways you can make money online while others do the work for you.
October 5, 2009 No Comments
Top Ways To Skyrocket Website Conversion
So your website has massive traffic, keyword domination and SEO; so what! If that Traffic doesn?t convert into buyers it is just traffic. Would Walmart still be in business if only 10 out of 1000 customers made a purchase? The answer is no, the overhead would kill them. That is why 95% of online businesses fail. In ecommerce a 1% conversion rate is considered acceptable. Too much emphasis is given to getting traffic and not enough in converting that traffic into buyers.
It?s important to drive traffic to your website but it?s even more important to convert that traffic into buyers. The average ecommerce website achieves a 1 to 3% conversion rate. That means that for every 100 visitors, 3 will complete a transaction. Retail Electronic stores typically have a 0.5% conversion rate that is 200 visitors just to make a single sale. On the other side of the spectrum, we have stores like Amazon.com with conversions between 12 and 14% and Proflowers.com at 40%.
Who are these visitors that are not buying? Suppose there are those who landed there by mistake and are not interested in your service assume 15 to 25%. Take another 25% percent who are window or comparison shoppers. That leaves you with 50%; how do you convert them?
There are some quick common sense techniques you can implement for immediate results. You can correct website headlines, images and design but with such techniques will only attain a 5 to 10% improvement. For those who wish to see double digit rates a systematic approach is required.
Conversion Optimization
Conversion optimization is a term used by marketing experts who specialize in increasing online business conversion rates. First and foremost most marketing gurus press on that you must understand your visitor you must know your target gender, geographics, age and income but that?s not enough. How does having that information affect website design and the ad copy?
1. Optimization begins with a typical market research. The data is translated into personas, a concept used by software marketers for over 20 years. This concept when applied to online businesses has a significant impact. Instead of talking about a target market of 50%, now you can talk about John Smith who went to the University of Arizona who earns $85,000 per year. The average ecommerce store has about 4 to 8 personas it is generally better to work with 4. Other markets have more complex processes different sectors that might consist of second personas.
2. Now that we have these personas we want to understand how they interact with the website. How do you sell to John who is very aggressive? He wants to know how your service is going to help him right away and why he should buy from you. How about someone who is very patient and caring? Their interaction will be different. Then are those credit- card -in -hand buyers. Give me the price, give a discount and I?m out of here. They don?t want to be sold by a long ad copy they just want place the order.
3. Visitors that come from search engine typically converts better than PPC (pay-per-click). They come from various interest, personalities, demographics, and psychographics. The trick is how do you convert that traffic with a single website. That is the work of conversion optimization there are other factors but it is the framework of common sense steps to implement in a structured approach.
4. People will not buy from websites they don?t trust. The design must a give certain image. A professional looking website may not appeal to certain target markets. To convert traffic you must understand the customer and what the customer is looking for. A good example is the check process. Once visitors select items and are ready to place the order they will bounce back between step 1 and step 2. The second step is asking for credit card information but they are not sure how much they are being charged. By merely showing the exact charges will increase conversion rates. Another example is shipping charges are not disclosed until the last stage of the process.
Case Studies
PayPal published results from a study on shopping cart desertion, and here are the reasons that were cited:
? High shipping charges: 46 %
? Wanted to comparison shop: 37 %
? Lack of money: 36 %
? Wanted to look for a coupon: 27 %
? Wanted to shop offline: 26 %
? Couldn’t find preferred pay option: 24 %
? Item was unavailable at checkout: 23 %
? Couldn’t find customer support: 22 %
? Concerned about security of credit card data: 21 %
A study published by McAfee revealed that conversions increased by 11% when online shoppers are prompted by security cues. Just adding a security seal, like Verisign, gives shoppers more confidence. Asking for personal information upfront is certain to deter
some visitors.
When operating an online business for success conversion optimization is one element that must not be ignored.
Your business choices online are vast; just decide what really interests you, and put your full efforts into becoming successful at it.
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October 4, 2009 No Comments