Making a website is crucial to your home business success and your efforts to make money online, regardless of what home business method you decide to go with. In fact, aside from determination and will, your own website is the single most vital factor to your online success.
With the advancement in online programming, you can easily create a working website using many of the free web site generators or software. We will explain how to get started building your web site in a minute. First, let’s review some of the benefits of having your own web site.
One of the largest hurdles a home business company has is reputation and trust. Why should anyone trust you with their cash, especially when there are much larger more reputable companies around. With online shopping, online almost anything they could possibly need. Having a crisp looking website is one way that you can take on the “big guys”. A website is your chance to talk to the consumer without the consumer feeling pressured.
On another note, did you know that over 95% of all internetusers use the internet to search information only? Your web site should be designed to educate the customer on your product or business. Tell them all they could possibly want to know in an informative manner and you will not only fulfil their need of more information, but you will also gain some credibility in the customers minds. If they see you as an expert in your field or product, they will be more likely to buy from you.
In addition to making a “professional” impression of your home business, a website allows you to generate extra cash with little to no effort. Affiliate marketing is a good example of how any business can make extra cash just by having a website.
Let’s look at an example. Ryan Keystone in FL started his own firm as a financial consultant. He traveled around to his friends, families and referrals assisting with debt management and retirement planning. He built a website so that his potential consumers could get more information after his sales pitch (if they were still uncertain). His potential customers would use the business card he gave them, log on to his online website and further educate themselves about personal finance. Why should they use his services? What other options could the he look into? What about credit card assistance? Ryan was able to answer all of these questions and more without pressuring the client. Even if the potential customers did not hire Ryan as their financial consultant, Ryan knew they were still in the market for something.
The fact that they were located his website proved their interests in personal finance. He then added affiliate links on his site that linked to credit card and debt consolidation companies. By including these affiliates, Ryan was able to get up to $20.00 per client that signed up with each one of his affiliates links. If Ryan ended up losing a potential client (they did not want his services) at least he was able to make some profit of the person. In the end, Ryan was earning half of his income from personal consulting and the other half from his affiliate campaign.